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Foundational Paradigms

Technology & Process
Utilizing Technology and Processes gives you clean data.
With clean data, you can understand your businesses KPIs and customers.

Data into Action
The ability to turn data into actionable insights is paramount for success. Example: knowing your customers demographic and psychographic profiles allows you to make a plan to reach them.

Planning
Establishing an agile plan with a schedule, goals and measurable ROI and KPI's makes it easier to maximize your marketing messaging and create a brand identity that fosters a strong and lasting connection with your customers.

Core Methodology

For Winery, Distillery, Breweries...

Segmenting & Targeting

Know your audience, members and visitors - then segment and target them

Partnerships

Having strategic partners of all types is an easy way to grow your business

Cause Alignment

Aligning your brand with a charity or cause strengthens your brand identity

Core Methodology

Associations & Tourism

Data Augmentation

Utilizing third party demographic and psychographic to enhance your data

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Customer Profiles

Creating dynamic customer profiles allowing for better targeting and crafting effective marketing messaging

Experience & Expertise

Experience:

  • 30+ years leading Sales, Marketing and, Analytics teams

  • 20+ years managing cross departmental enterprise Product and Project teams

  • 10+ years  Training and supervising Customer Support and Help Desk teams


Expertise:

  • 10+ years Wine Industry (worked with over 400 wineries and 12+ state/regional associations)

  • 20+ years in Media/Advertising 

 

Mini Case Study: 

California Central Coast Winery: 30,000 cases (completed)
- DTC Growth:   400% ecommerce, 20% Tasting Room, 15% Club; year over year growth.
- Website update: Grew all major website KPIs including doubling conversion to reservation rate, time spent, number of clicks with updated design and click path methodology.
- KPI and Goal Dashboard: Created an automated dashboard that centralized KPI's and Goals tracking for Management team.
 

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