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Why a consultant VS a new hire(s)? If your budget is already strained, why invest in an outside partner?
A. Objective Perspective B. ROI C. "The definition of insanity is doing the same thing over and over and expecting different results"
A. Differentiate B. Cheaper than new hire(s). C. Time to adapt to new reality of identifying, reaching and keeping customers.
A. Specialized expertise B. Focus on collaboration and training. C. Not afraid to ask the hard questions and make you uncomfortable.
Are you utilizing your core software to is potential? Can your technology support your marketing and sales goals? Are there holes in your process or integrations causing data quality issues down stream?
Are you utilizing KPI's to understand what campaign or tactic is driving revenue? Are you setting goals by increasing a % on a gut feeling VS using KPIs to set realistic Goals? Are you training your team to achieve your KPIs and Goals?
Are you targeting the right customers in the right channels? What are the stories your customers tell about your product and brand to their friends and family? Are you using your Brand Identity to connect with your customers?